Face it. We’re all guilty of falling victim to the endless Instagram to-do list in the name of “growing a business”. But do 10k followers equate to 10k dollars in the bank? Not necessarily.

This week the close friends are calling BS and putting viral rumors to rest once and for all! They’ve said it before, and they’ll say it again, social media “gurus” need to start reading the Instagram terms of service and stop calling features a hack. But what is a hack, really?

It's easy to lose sight of what’s important when it comes to your social media metrics and the “why” behind it all. If you’re using social media to grow your business, then it’s all about the Benjamins. So why are we all stressing over our like counts? Time to weed out the vanity metrics from the KPIs.

Raise your hand if you panic when engagement is down. Keep it up if the phrase “My content sucks!” has ever crossed your mind. Lucky for you, you’ve got close friends like us to break down the fundamentals of social media engagement and reveal the mindset shifts that will help you stop the scroll and keep your cool.

Today we’re dishing real talk on Instagram Reels! When Reels first dropped we felt the collective eye-roll of all social media managers. In time, we’ve seen the kind of engagement that can be had when we harness the power of Reels to boost our brands and businesses in a way that feels authentic to us. But why brave it alone?!

Welcome to the very first episode of Close Friends No Filter! On this podcast, we want to help you stop the endless scroll of IG BS and give you real talk on how to grow your business with social media.